Aditya Birla Sun Life Insurance now offers policy issuance via WhatsApp

ABSLI has teamed with Gupshup, a prominent platform for conversational engagement.

Credit: Birla Sun Life

Aditya Birla Capital Limited (ABCL) has launched India's first instant policy issuance service via WhatsApp.

Today's customer is increasingly digital and available on platforms such as WhatsApp, therefore it was essential for us to be where our customers were.

Providing an end-to-end journey of life insurance products on WhatsApp will considerably simplify, secure.

As an added security feature, it also incorporates mobile number validation and face and name matching.

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